01
Acquire
Mira continuously gathers signals across connected systems to identify relevant opportunities, understand evolving customer trends and preferences, and initiate engagement through the channels organizations already use.
[ The AI for Customer Lifecycle ]
Operate every customer relationship. Continuously.
Here AI transforms Customer Lifecycle operations through autonomous agents that continuously acquire, engage, retain and grow customer relationships.
Powered by Mira, one agent platform for the entire Customer Lifecycle, organizations deploy autonomous agents that gather information, build understanding, coordinate workflows, make decisions, and execute actions, while maintaining governance, oversight, and control.
Running Mira today: FinPoints, Alibaba Group, Morph, Ctrl Media Limited, Prestige Partners Trading, Surplus, Behave, Pika, Massachusetts Institute of Technology.
[ The problem ]
The Customer Lifecycle has been fragmented for too long
DISCONNECTED SYSTEMS
MANUAL PROCESSES
SCATTERED CONTEXT
MIRA BRINGS IT TOGETHER
MANUAL PROCESSES
SCATTERED CONTEXT
MIRA BRINGS IT TOGETHER
[ Why it matters ]
Customer relationships do not exist inside a single department, channel or system
They begin with discovery. They develop through repeated interactions. They depend on context accumulated over time. And their value grows, or disappears, based on thousands of decisions and actions across the organization.
Yet the systems responsible for those relationships remain fragmented.
Customer data lives in one place. Conversations happen somewhere else. Workflows sit across multiple tools. Decisions depend on people manually assembling context before taking action. The result is a Customer Lifecycle defined by handoffs, disconnected systems, and lost context.
Mira brings the entire Customer Lifecycle together in one agent platform. It continuously gathers context from the systems organizations already use, builds an evolving understanding of every customer, coordinates work across applications, and enables autonomous agents to take action.
One platform. One customer understanding. One continuous Customer Lifecycle.
[ What Here AI does ]
Autonomous agents for the entire Customer Lifecycle
Here AI builds autonomous agents that operate across the Customer Lifecycle, identifying opportunities, building understanding, driving engagement, strengthening relationships, and growing customer value over time.
Powered by Mira, those agents work across four continuous stages.
02
Engage
Mira coordinates conversations, follow up, recommendations, workflows, and actions using the evolving context of each customer relationship, learning from outcomes and adapting over time.
03
Retain
Persistent customer memory allows Mira to preserve preferences, history, commitments, and outcomes so every interaction begins with context rather than starting again.
04
Grow
Mira recognizes relevant opportunities, executes appropriate workflows, and feeds what it learns back into the Customer Lifecycle.
[ Why Here AI ]
The Customer Lifecycle, connected end to end and run autonomously
For decades, enterprise software helped organizations record work. The next generation helped teams coordinate work. AI now makes it possible for software to execute work. Here AI was built for that transition.
Mira combines intelligence, persistent memory, orchestration, execution, and governance in one agent platform so organizations can operate customer relationships continuously, without surrendering control.
[ What that gives you ]
One customer. One evolving understanding. One agent platform
Your CRM remains your CRM. Your product systems remain your product systems. Your communication channels remain your channels. Mira connects them with the intelligence and execution required to operate the Customer Lifecycle continuously.
01
One agent platform. The entire Customer Lifecycle
Most software adds another interface to monitor, workflow to manage, or system to maintain. Mira works differently. Acquire, Engage, Retain, and Grow come together through one agent platform, allowing context and learning to move across the Customer Lifecycle instead of disappearing between teams and systems.
02
Connected to your stack
Mira connects to the systems, data, applications, and channels organizations already rely on. It gathers context from existing sources of truth and executes actions through existing workflows, so organizations extend their technology investments rather than replace them.
03
It remembers every customer
Every interaction, transaction, preference, request, decision, and outcome can contribute to a continuously evolving understanding of the relationship. Context learned during one interaction can inform the next, regardless of when or where it occurs.
04
Autonomous, but never unsupervised
Every action Mira takes can be evaluated against organizational policies, business rules, permissions, compliance requirements, and brand standards before execution. Organizations determine what operates autonomously, what requires approval, and what remains under human control.
05
Built for the work that compounds
Mira learns from execution: what worked, what did not, how customers responded, and which workflows produced the desired outcome. The longer Mira operates, the more complete its understanding of each relationship becomes.
[ Introducing Mira ]
One agent platform for the entire Customer Lifecycle
Configure agents in plain language. Connect the systems and data your organization already uses. Define the rules, permissions and approvals that govern execution. Mira operates from there.
MIRA REACH
Acquire. Identify opportunities, understand audiences, and initiate new customer relationships through the channels your organization controls.
MIRA ENGAGE
Engage. Build customer understanding and coordinate conversations, follow up and actions across the relationship.
MIRA GROWTH
Retain. Grow. Maintain relationships, recognize changes in customer behavior, reactivate engagement, and identify opportunities to create additional value.
MIRA CORE
Connect. Remember. Govern. The shared intelligence, persistent memory, system connections, permissions and governance behind every Mira agent.
[ Industries ]
One agent platform. Built around different customer relationships
Every industry defines the relationship differently. A fan is not an investor. An investor is not a shopper. A shopper is not a constituent. But the underlying challenge is the same: organizations have more relationships, information, workflows and opportunities than people can continuously manage.
Mira applies the same Customer Lifecycle model of Acquire, Engage, Retain and Grow to the systems, requirements and relationships of each industry.
Entertainment
Operate fan relationships continuously and at scale, with persistent context, creator specific voice, and audience protections built into execution. 120+ creators run fan conversations through Mira.
Learn more →Finance
Scale investor and client engagement with claims grounded in approved information, disclosures applied where required, and human oversight where appropriate.
Learn more →E-commerce
Engage every shopper with customer context and live product information, including pricing, availability, and inventory.
Learn more →Public Sector
Deploy Mira within institution controlled environments, with governance, security, oversight, and deployment requirements defined around the institution.
Learn more →The next step is a scoping conversation
Run your Customer Lifecycle through Mira. We start by understanding where your customer relationships live today, the systems, data, channels and workflows involved, and where autonomous execution can create the most value. From there, we define how Mira connects to your organization, what agents operate, and where governance, approval and human oversight apply.